Ande Tower is a modern residential complex in Batumi, Georgia, where property management was designed from the outset around a service-driven and digital-first model. We spoke with Pavel Makarov, General Director of the Ande Tower residential management company, about their operational philosophy, the implementation of digital tools, and plans to scale this approach across future Ande Group developments.

– What philosophy did you build into the management of Ande Tower?

– For us, it was essential from the very beginning to design property management as a clear and transparent service. A modern residential complex is not just architecture and engineering — it is the daily experience of its residents. We aimed to move away from fragmented communication channels and manual processes toward a unified system that enables efficient management and consistently high service quality.

– What challenges do you face in day-to-day operations?

– These are typical but critically important tasks: handling resident requests, maintaining operational communication, notifying residents about maintenance works, managing billing and payments, and ensuring service quality. When these processes are not structured, it leads to team overload and time loss. That is why we deliberately chose a digital management model.

– What role does Unitify play in this model?

– Unitify serves as the core platform for building management and resident interaction. It consolidates all key processes into a single interface — both for the management team and for residents. For the management company, this means transparency, control, and predictability. For residents, it means a convenient and intuitive service experience.

– What digital services are available to residents?

– Each resident of Ande Tower has access to a resident app, which becomes their primary interface for interacting with the building. Through the app, residents can: view charges and payment history, pay bills easily, request additional services (e.g., access keys), book on-site amenities such as padel and tennis courts. The app effectively becomes a single access point for all building services, significantly simplifying everyday tasks.

– How do you manage communication in both routine and emergency situations?

– Communication is also centralized through the resident app. We can instantly notify all residents or specific groups — for example, a particular building section, floor, or even a single apartment — about planned or emergency works. Residents receive push notifications on their smartphones and immediately understand what is happening and what to expect. This significantly reduces incoming calls and eliminates confusion.

As a result, the management team can focus on resolving issues quickly instead of answering repetitive questions like “What happened?” Residents can also submit service requests through the app. These are automatically routed to responsible team members without delays or risk of losing information.

The process is fully transparent: residents can track the status of their requests and communicate within the system. It’s also worth noting that the app becomes a human touchpoint — residents use it not only for requests, but also to thank the team or even send holiday greetings, as they did last New Year.

– What key results have you seen from this approach?

– We have structured the work of the management team, established transparent communication with residents, and reduced operational workload. For a project like Ande Tower, this is essential — the quality of management must match the status of the property and the expectations of its residents.

– Are you planning to scale this approach?

– Yes, this model is already being scaled across new projects. By the end of 2028, Ande Group plans to launch a new residential complex — Ande Metropolis. In these developments, the digital management model is embedded from the very beginning of operations. This allows us to establish consistent service standards, transparent communication, and efficient management processes from day one.

Originally published in SPRESS.ge