From May 28 to 31, the Unitify team will be on the road across Georgia — meeting developers, management companies, investors, and partners shaping the next chapter of residential real estate in the Caucasus. We're coming to Tbilisi and Batumi to sit down with the people building the standard, not just keep up with it.

Most PropTech companies overlook Georgia. We think that's a mistake — and here's why.

Georgia: a compact, technologically mature market

Georgia has quietly become one of the most interesting PropTech markets in the region. The country has the most advanced digital infrastructure in the Caucasus — TBC Bank and Bank of Georgia offer a level of digital services comparable to Northern European banks, which means users don't treat digital tools with suspicion. They expect them.

At the same time, a real construction boom is underway in Tbilisi and Batumi, and a new generation of buyers from Israel, Turkey, Ukraine, and beyond is arriving with European-level expectations for how a building should actually be run. That puts pressure on developers and management companies in ways regulators alone never could.

"I see the Georgian market as compact, technologically mature and capable of becoming a reference point for the wider Caucasus region and beyond," Unitify CEO Ilia Sotonin told FinChannel in a recent interview. "If our model works in Georgia, expansion into Armenia and Azerbaijan becomes much faster."

What we're already doing here

Our flagship project in Georgia is Ande Tower in Batumi, developed by Ande Group. The management company launched Unitify from day one, and the platform now runs the building's entire operations — payments, communications, common-area bookings. App adoption reached close to 100% of residents, and collection through the app climbed to nearly 90% of monthly charges.

Ande Group is now preparing to launch Ande Metropolis in Batumi, where Unitify will be in place from the outset. Working closely with developers to integrate our system at the project stage is at the core of how we enter a market.

"Georgia is also a natural entry point for foreign developers and real estate investors in the region," Ilia explains. "These investors arrive with European-level expectations for service quality, and our job is to meet those expectations. If a buyer from Israel or Europe encounters Unitify in their holiday apartment in Batumi and later asks their management company back home, 'Why don't we have something like this?' — that itself can become a pathway into new markets."

What we'll be discussing on the ground

Three shifts are reshaping property management in Georgia right now, and they're what we want to talk about with developers and management companies during the road tour.

AI is rewriting the unit economics of the industry. Our two AI-powered products — AI Concierge (omnichannel resident requests) and AI Finance (billing, reconciliation, anomaly detection, debt collection) — drop the profitability threshold for a management company from 250,000 m² down to 50,000–100,000 m².

"That changes the entire economics of the industry," Ilia notes. "Smaller companies get a real chance not just to survive, but to turn a profit."

Transparency drives payment digitalisation — not pressure. Unitify aggregates every payment channel — TBC Pay, Bank of Georgia, in-app auto-payments, cashier desk, even cash — into a single ledger residents can see in real time.

"When residents see transparent charges and understand what they are paying for, they gradually switch to cashless payments on their own," Ilia says. "Trust is the key factor behind payment digitalisation — not pressure, fees or restrictions."

Service-oriented property management is becoming the baseline. Within three years, this won't be a premium feature reserved for a few fussy investors. It will be the default expectation for every new residential project in Tbilisi and Batumi.

"Developers who ignore this shift will lose customers," Ilia warns. "Those who adapt to new expectations will survive and stand a chance to win big."

Let's meet

We'd love to sit down with developers planning new residential projects in Tbilisi, Batumi, and beyond — and with management companies that are ready to move beyond Excel sheets and WhatsApp chats. We're also keen to talk to investors and PropTech partners who see the Caucasus as a launchpad to Armenia, Azerbaijan, and further afield.

If any of that resonates with you — or with someone in your network — we'd be glad to make time.

📍 Tbilisi & Batumi
🗓 May 28–31, 2026
✉️ Book a slot

The full FinChannel interview with our CEO Ilia Sotonin is worth reading — it goes deeper into Georgia's role as a launchpad for PropTech, why transparency is the real driver of digitalisation, and how AI is reshaping the economics of the industry.